According to Statistica, the beauty industry should generate close to $129 billion by 2028. From skin cleansing tomakeup to shampoo, people buy beauty products to look and feel better. As a beauty industry professional, you should know what your customers look for. Here are some beauty consumer insights all industry professionals should understand.
Packaging
Regardless of what beauty product you specialize in, you have tons of competition online and in brick-and-mortar stores. That is why effective packaging matters. One of the ways you may stand out to any customer is with eye-catching packaging. A good package should display your brand name, the name of the product, and the ingredients. It can be an odd shape or use bold colors.
The packaging should represent the image you want to set for your product. Have fun with weird shapes, such as a package in the shape of a perfume bottle to sell perfume. Children’s toys often use packaging with very bold colors to attract children. You can apply the same philosophy to elegant customers or young customers who you are marketing towards.
Entice customers with packages that have a free sample attached. After all, many people love to have samples since they feel they are getting more for the money. Customers get to try another product which can create more sales for your company later.
Ingredients
Government and industry regulations specify that products be very transparent with the ingredients used. Many people have allergies. Not alerting customers about all ingredients can result in harm to a customer and lead to product recalls. This can also damage the reputation of a company and cost millions of dollars. Plus, more people want to focus on organic or sustainable ingredients that don’t harm the environment. You may also want to make it clear that your company doesn’t use animal testing when producing cosmetics.
Reputation
With so many online review sites and social media available, you can expect several reviews of your product circling online. Therefore, it is essential to have a product that produces what you claim it does. If you produce beauty products while making false claims, customers will mention that in reviews. Those reviews can affect product sales and business reputation. You can also ask customers to post reviews on their social media and provide testimonials to use on your branding pages. Incentives like product giveaways or discounts can encourage user-generated content that promotes the product.
If your company has many positive reviews, it can increase your ranking in Google searches. Higher online rankings can encourage more people to discover your product if they have not heard of your brand before.
Eco-friendliness
Many people worry about their impact on the environment. However, they don’t just focus on an individual impact, but are also concerned with the role companies play in the planet’s well-being. Therefore, if you produce products that may be harmful to the environment, hurt animals, and produce toxic gases, it can affect sales. People may also be concerned about the working conditions of the people who create the products in factories or other countries. So focusing on more ecological products that use natural ingredients can help sustain your company for years to come.
Considering consumer insights helps you maintain and grow your client base. After all, the beauty industry is huge and shows no signs of slowing down. However, it is important to understand what your clients want and how you match up with competitors. Pay attention to these insights and how beauty needs may evolve with the changing times.
Passionate content writer and savvy blog publisher, Aamir crafts compelling stories and insightful articles that captivate and inform. With a knack for blending creativity and strategy, they bring fresh perspectives to every piece. Dive into their world of words and discover content that resonates.
