Real Estate Mobile App Development KPIs 

Real estate is one of the booming sectors of the Middle East – one that never slows down in terms of demand and revenue. Population in the middle east need residential and commercial properties, luxury and conventional properties, for buying, renting and subletting purposes. And ever since the mobile apps have entered the property ecosystem, the game has changed for all stakeholders, from home buyers to realtors and brokers. If you too are an aspiring real estate business planning to launch a home hunting app, here is a quick list of 48 KPIs you’ll have to perform. If you are from a non-tech business background, use this checklist to discuss the timelines and milestones with your app development company in Dubai before starting the scope of work.  

Step 1: Planning The Real Estate App Development Process           

1. Define App Goals

Establish objectives such as facilitating property searches, connecting buyers and sellers, and generating revenue through listings or ads.

2. Identify Target Audience

Understand the demographics, preferences, and needs of potential users including buyers, sellers, and real estate agents.

3. Conduct Market Research

Analyze the real estate app market, including current trends, user behavior, and competitor strategies.

4. Analyze Competitors

Study successful real estate apps to identify best practices, popular features, and areas for differentiation.

5. Create a Feature List

Develop a comprehensive list of features such as advanced search filters, map integration, virtual tours, and contact forms.

6. Establish Budget 

Determine the budget for design, development, content creation, marketing, and ongoing maintenance.

7. Set Timeline 

Create a realistic timeline for each phase of the project to ensure timely delivery.

8. Develop a Project Plan 

Outline tasks, milestones, and responsibilities, ensuring all team members are aligned and aware of their roles.

Step 2: Prototyping The UI/UX

1. Sketch Basic Layouts

Draw initial layouts for key screens such as the home screen, property listings, and detailed property pages.

2. Define Navigation Structure 

Create a clear and intuitive navigation system that allows users to easily browse and search for properties.

3. Create Low-Fidelity Wireframes

Develop wireframes focusing on layout and functionality without detailed design elements.

4. Plan User Flow

Map out the user journey from searching for properties to contacting sellers or agents.

5. Get Stakeholder Feedback on Wireframes

Collect feedback from potential users, real estate agents, and stakeholders to refine the wireframes.

6. Create High-Fidelity Mockups 

Design detailed mockups with visual elements, including colors, fonts, and images, reflecting the brand identity.

7. Choose Color Scheme and Typography 

Select colors and fonts that convey professionalism and appeal to the target audience.

8. Conduct Usability Testing and Revise Mockups 

Test the mockups with users to identify usability issues and make necessary revisions.

Step 3: Monetization Strategy

1. Research Monetization Options 

Explore different revenue models, such as listing fees, premium listings, ads, and subscription services.

2. Analyze Competitor Monetization Models 

Understand how competitors monetize their real estate apps to identify effective strategies.

3. Define Pricing Strategy 

Develop a pricing model for listings, premium features, and subscription services that balances affordability and profitability.

4. Plan Premium Features 

Offer premium features like enhanced visibility for listings, priority placement, and virtual tours for a fee.

5. Implement Ad Placements 

Integrate ads in a non-intrusive manner, ensuring they complement the user experience without being disruptive.

6. Consider Subscription Services 

Offer subscription plans for agents and sellers with benefits like unlimited listings, detailed analytics, and lead generation tools.

7. Estimate Revenue Projections 

Project potential revenue based on chosen monetization strategies and market analysis.

8. Get Stakeholder Approval 

Ensure all stakeholders agree on the monetization strategy to align with business goals and user expectations.

Step 4: Development

1. Set Up Development Environment 

Configure the development environment with necessary tools and frameworks for building the mobile app.

2. Develop Frontend Code (UI/UX) 

Create the user interface using appropriate mobile development frameworks, ensuring responsiveness and cross-platform compatibility with the expertise of web developers in Dubai.

3. Implement Property Listing and Search Functionality 

Develop features for browsing, searching, and filtering property listings effectively.

4. Develop Backend Code 

Build server-side functionality to manage property data, user accounts, and transactions.

5. Integrate Map and Location Services

 Implement map integration to provide location-based search and property viewing.

6. Implement Security Measures 

Secure the app with encryption, authentication, and other security protocols to protect user data.

7. Set Up Database

Design and configure a database to store property information, user data, and transaction records.

8. Optimize Performance 

Ensure fast loading times and smooth performance by optimizing images, code, and server configurations.

Step 5: Testing and Launch

1. Perform Functional Testing 

Test all features and functionalities to ensure they work as intended, including property search, listing, and contact forms.

2. Conduct User Acceptance Testing (UAT) 

Involve potential users and real estate agents in testing to validate the app meets their needs and expectations.

3. Test on Multiple Devices 

Ensure the app is fully functional and visually appealing on various devices and operating systems.

4. Conduct Security Testing 

Identify and fix vulnerabilities to protect the app and user data from potential threats.

5. Perform Performance Testing 

Evaluate the app’s speed, responsiveness, and scalability under different conditions.

6. Fix Bugs and Issues 

Address any bugs or issues identified during testing to ensure a smooth user experience.

7. Prepare for App Store Submission 

Ensure the app complies with app store guidelines and requirements for smooth submission and approval.

8. Launch the App 

Go live with the app, making it accessible to users and starting to monitor its performance and user engagement.

Step 6: Marketing

1. Develop Marketing Plan

Create a comprehensive marketing strategy to promote the app and attract users.

2. Create Promotional Content 

Develop engaging content, such as videos, blog posts, and social media updates, to attract and retain users.

3. Optimize App Store Listing (ASO) 

Implement ASO best practices to improve the app’s visibility in app store search results.

4. Plan Social Media Campaigns 

Use social media platforms to reach a wider audience, share property highlights, and engage with users.

5. Engage with Real Estate Influencers and Bloggers 

Partner with real estate influencers and bloggers to promote the app and increase its credibility.

6. Launch Email Marketing Campaigns 

Use email marketing to nurture leads, share new listings, and provide exclusive offers to subscribers.

7. Monitor User Feedback and Reviews 

Regularly check user feedback and reviews to identify areas for improvement and address any issues promptly.

8. Analyze Marketing Metrics and Adjust Strategy 

Continuously monitor marketing performance and adjust strategies based on data and insights to achieve better results.